Own A Piece of the ROC
Rochester real estate owned by Rochester
We help the everyday people who care for our community
own a portfolio of cash-flowing Rochester properties
— no landlord duties, no Wall Street middlemen.
Ownership as low as $500. Download your free guide to own a piece of the ROC!
How it works
Real estate ownership without becoming a landlord.
You invest alongside other investors in a professionally managed Rochester portfolio. We handle the acquisitions, renovations, tenants, and reporting. You stay informed.
01
Review the opportunity
Learn how the offering works, review the materials, and ask questions before deciding if it’s the right fit.
02
We manage the portfolio
Our team manages sourcing, renovations, tenant operations, and ongoing oversight.
03
You stay informed
Receive regular updates and participate in potential distributions according to the offering documents.
Built for Income-Minded Investors
Looking for a way to build another potential income stream?
For many people with Rochester roots, investing is not just about growth someday. It is about creating more options, more flexibility, and another potential source of income over time. Invest in the ROC gives everyday Rochesterians a way to participate in professionally managed local real estate, with a strategy built around rental income potential, disciplined operations, and long-term value creation.
A More Accessible Way In
Real estate investing has often felt out of reach.
Not anymore.
Direct ownership has often come with a high barrier to entry: upfront capital, financing, property management, tenant issues, and the pressure of choosing the right deal. Invest in the ROC gives everyday investors a more accessible way to participate in professionally managed Rochester real estate alongside an experienced local team.
Access
Many of the traditional barriers have been reduced, giving you a way to participate in local real estate without buying property on your own.
Simplicity
Take part in the potential income and long-term value of real estate while the team handles sourcing, renovations, tenant coordination, operations, and reporting.
Local Connection
Keep more capital connected to Rochester through neighborhood properties, local ownership, and a team rooted in the ROC.
Why local matters
Capital that stays connected to the streets it works on.
Rochester neighborhoods create real value. But too often, the ownership, income, and upside flow to people and companies outside the community. Invest in the ROC was built around a different idea:
what if more of the people who believe in this city could participate in owning a piece of it?
Our strategy
S.T.E.A.D.Y. is how we operate.
Not a slogan. Six principles guide how every property is sourced, evaluated, structured, and managed: Sourcing discipline, Transparent reporting, Equity protection, Aligned incentives, Durable cash flow, Yield-driven holds.
We pursue properties with income potential, operational upside, and a margin of safety. Every deal must meet strict buy-box standards before capital is deployed.
Investors should understand performance and key decisions. We provide clear updates and reporting throughout the investment lifecycle.
Every opportunity is reviewed through a risk lens, including vacancy, expenses, rent assumptions, maintenance needs, financing, and operational pressure.
Our goal is to align operators and investors around shared long-term success through performance, communication, and clear decision-making.
We focus on properties with rental demand, practical operating assumptions, and the ability to perform across changing market conditions.
We focus on long-term ownership, not short-term speculation, building durable income-producing assets with consistency, stability, and long-term value.
FOUNDERS • INVEST IN THE ROC
Jason & Alissa Johansen
U.S. Army Veteran • Teacher • Real Estate Operators
Real Estate Broker • Property Manager • MBA Concentration in Real Estate
a note from the founderS
Why we built this and what we’re committing to.
Alissa and I started Invest in the ROC because we kept seeing everyday people locked out of owning investment property, while too much of the value being created in Rochester was going to ownership groups with little real connection to the neighborhoods behind the numbers.
Many investors never see the streets, meet the people, or understand the long-term impact of the decisions being made.
We wanted to build something different: a homegrown alternative where investors could put their dollars to work in Rochester, alongside operators who actually live here.
With 68 units full cycle since 2008, and 194 units current owned, we’ve put the time and money into “figuring it out” with the right management systems and processes.
If a
community-focused investment approach sounds interesting, we welcome the chance to show you how to own income generating real estate with as little as $500.
Learn before you invest
Take time to
understand the model.
Education videos
Short, plain-language explanations of how the model works, what to expect, and the risks involved.
Articles & Insights
Read the thinking behind the model.
Explore plain-language articles that break down private real estate investing, local market strategy, risk, cash flow, and the long-term value of owning income-producing property in Rochester.
Pick a time. Ask anything.
A principal joins every call. No sales pressure. Most calls run about 30 minutes. Bring the offering documents, your questions, and anything you want to better understand before deciding whether this is the right fit.